Approach

Access Distribution Partner’s Approach

Phase 1: Strategize

Onsite visit by Access Distribution Partners team

  • In depth review of firm and its products
  • Solidify roles and responsibilities

Meet with senior management/leadership of the firm

  • Gain understanding of goals and culture
  • Review successes and opportunities

Meet with portfolio management team

  • Gain in depth understanding of investment story
  • Sit through ‘finals’ pitch
  • Assure teams are aligned in words and practice

Review pitch books and marketing materials

Phase 2: Marketing Plan

Create a marketing plan to grow AUM

  • Identify and prioritize target channels and specific target firms
  • Set targets and timeline for new asset growth

Create or fine tune pitch book and marketing materials

  • Ensure they reflect target markets
  • Introduction of firm and its products
  • Product snap shot; Performance and attribution; Commentary

Populate relevant databases, as needed

Phase 3: Marketing and Sales Effort

Raise profile of firm with targeted due diligence teams

  • Email blasts with firm/product introduction to gatekeepers
  • Integrate into Access Partners’ marketing materials and website

Formulate a plan with the firm senior management team to maximize the marketing and sales leverage of their current relationships

Generate sales activity

  • Introduce firm and products at all appropriate meetings
  • Monthly/quarterly performance reporting
  • Quarterly attribution and portfolio manager commentary

Phase 4: Execution

Generate sales activity in target channels and prospects

  • Continue to market through external and internal resources

Set up portfolio manager conference calls with prospects

  • Gain gatekeeper confidence in and familiarity with firm and team

Produce monthly sales activity reports with information including firm, contact and relevant comments and/or market color on meeting/call and prospect feedback

Schedule regular conference calls

Produce pipeline report indentifying true opportunities within 6-12 month horizon

Complete / coordinate RFI’s and RFP’s

Phase 5: Execution

Continue to generate sales activity

Maintain databases and information flow to target gatekeepers

Handle ad hoc requests for information

Review objectives and tweak, if necessary, marketing plan investment story and support materials

Set up due diligence visits to firm’s offices as needed to close mandates

Establish relationships with PM team and due diligence teams when possible to shorten the sales cycle

Cost efficiency of the Access compensation structure

Economics: Build vs. Partner
Build Full Sales Team
Year 1 Year 2 Year 3
Assets Flows
Beginning AUM $0 $51,500,000 $157,590,000
New Flows 50,000,000 100,000,000 150,000,000
Annual Returns 6% 6% 6%
End of Year AUM $51,500,000 $157,590,000 $321,545,400
Revenues from New AUM $257,500 $1,060,900 $2,442,954
Expenses for New Assets Raised
Salary - 1 Institutional Sales $300,000 $300,000 $300,000
Salary - Internal Sales Support 75,000 75,000 75,000
Benefits 56,250 56,250 56,250
Travel & Entertainment Expenses 65,000 65,000 65,000
Commission to Sales Team 100,000 251,000 457,590
Total Expenses $596,250 $747,750 $953,840
ROI 64%
Partner with Sales Team
Year 1 Year 2 Year 3
Assets Flows
Beginning AUM $0 $51,500,000 $157,590,000
New Flows 50,000,000 100,000,000 150,000,000
Annual Returns 6% 6% 6%
End of Year AUM $51,500,000 $157,590,000 $321,545,400
Revenues from New AUM $257,500 $1,060,900 $2,442,954
Expenses for New Assets Raised
Annual Retainer Fee to Access $150,000 $150,000 $150,000
Success Fees on Assets Raised 100,000 251,500 457,590
Total Expenses 250,000 401,500 607,590
ROI 199%

Even assuming a low level of new assets raised by Access Distribution Partners, the return on investment for utilizing our services is high

Compared with the cost and effort involved with building an in-house sales team, Access Distribution Partners offers a partnership with an established team with deep relationships at a fraction of the cost

Note: Assumes a 40bps charge on returns on assets. Annual returns are based on the average AUM for the year.